With this being said, I am assuming they are creating two possible risk management outcomes, for me more inclusive rather than exclusive to: Apparently, Airbnb saw that most of tourism is boring, and that travellers need memorable, if not extraordinary, excursions. With $4 billion in funding, they are valued at $30 billion now.įrom this perspective, the logical reasoning behind this change in Airbnb’s business model is trying to solve the problem that influences cities and countries in an uncomfortable way: locals are forced to pay bigger rents and are struggling to find a place to live because of the increased amount of travellers renting the available space and paying more for short term stays.īut, in the latest public announcements, they are putting travelers on the spot (not locals), explaining their thorough journey investigation process with the creation of detailed action storyboard based on real travellers and real trips.
They also plan to cooperate with non-profits, and are considering ways to add various opportunities, including, but not limited to: booking a car ride, reservations in restaurants, and even delivery of groceries, creating whole new possible markets and competitors for the business. The platform is collecting 20 % cut from the revenue from activities (except those with non-profit) - compared to 3% which it collects for hosting services. To participate in the activities listed under ‘Experiences’, hosts and guests must verify their identity by scanning their ID, passport or driver’s license, as well as by snapping a selfie. Perspective - to create an experience of personal significance for the traveller. Participation- giving the travellers a chance to fully participate in a given activity and They’ve published new quality standards for the new service “Experiences”, where they draw attention to:Īccess- a unique activity that only you can provide (regarding access to community/ies) a place, an event or insider knowledge
Through the extremely intuitive and amazing platform design, I rapidly found that every host has 3 choices:- to host its own place,- to co-host for their neighbours, and lastly, - to create an experience for travellers. Since they went live on Facebook, I’ve started to lure around the platform to see the possibilities of being a host in my city. … yet scrutinising the company’s past activities and challenges, I am starting to think that this so-called ‘logical step’ for Airbnb seems to be a survival step - rather than just an initiative to scale.
Officially released last week, it’s currently operating in 12 cities around the world with more than 500 experiences to be booked instantly. I am really amazed by ‘Experiences’, Airbnb’s new service.
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